Personal Insurance: Underwriting and Marketing Practices
The Burnham System
API 28
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Basic Study Material

The Burnham System is written and promptly revised by

Ray Burnham, CPCU, CLU, ARM, AIC, AINS, AIS, API, SPPA, AIM, AIC-M, ARM-E, AU, AU-M, ALCM, AAI, AAI-M, APA, ARP, AIAF, AMIM, AAM, AIT, ARe, AFSB, ASLI, AIDA, ARC, ARM-P, PRC, REBC, RHU, ASF, LIA, CASL, ChFC, and PRC;

Jean O’Reilly, PhD, CPCU, ARM, AINS, AIS, API, AIC, SPPA, AIM, AIC-M. ARM-E, AU, AU-M, AAI, AAI-M, APA, AMIM, AIT, ARe, AFSB, ASLI, AIDA, ARC, ARM-P, AIAF, and PRC; and

Lisa Tobey, JD, CPCU, CLU, ARM, AINS, AIS, API, SPPA, AIM, AIC-M, ARM-E, AU, AU-M, AAI, AAI-M, APA, AIAF, AMIM, AIT, ARe, AFSB, ASLI, AIDA, ARC, ARM-P, ACS, PRC, RWCS, RHU, REBC, CASL, AIC, EA, ChFC, and PRC.

Copyright © 2024 The Burnham System

API 28
Digital & Audio Book

Personal Insurance: Underwriting and Marketing Practices Study Guide

The Burnham System is the gold standard for API 28 study guide materials. Using our guide you will learn everything needed to pass the API 28 Exam in the shortest time possible. Simply, you will learn more faster.


Included for FREE with your purchase of this Digital Study Guide:

  • API 28 Audio Study Guide Narrations, in MP3 file format, expertly narrated by Lisa Tobey
  • Ray's answers to each assignment's review questions
  • Ray's definitions for each assignment's key words and other new terms
  • A sample diagnostic exam with answers and explanations


Study guide last updated: April 11, 2021


Current Text Edition: 2nd

Current Course Guide Edition: 2nd


Ray's estimate of course difficulty (1, easiest and 10, hardest): 4


Number of study guide pages: 41


Covered within this study guide:

  • Introduction to Personal Insurance
  • Marketing Personal Lines Insurance Products
  • Personal Insurance Underwriting of Auto Insurance, Miscellaneous Vehicles, Residential Property Insurance, Liability Insurance, Inland Marine, Watercraft, and Umbrella Insurance

As a good study guideline, figure anything in those 41 pages might be on your exam and that there will be nothing on your exam that is not covered in those 41 pages.


Notice: AAI®, AFSB®, AIDA®, AINS®, AMIM®, ANFI®, APA®, CPCU®, AAI-M™, AIAF™, AIC™, AIC-M™, AIM™, AIS™, AIT™, API™, ARC™, ARe™, ARM™, ARM-E™, ARM-P™, ASLI™, AU™, and AU-M™ are registered (®) or unregistered (™) trademarks of the American Institute For Chartered Property Casualty Underwriters, d/b/a The Institutes. SPPA® is a registered trademark.

The Burnham System, Inc. is not affiliated or associated with The Institutes in any way, and The Institutes do not endorse, approve, support, or otherwise recognize The Burnham System, Inc. or its products or services.


The Burnham System is written and promptly revised by

Ray Burnham, CPCU, CLU, ARM, AIC, AINS, AIS, API, SPPA, AIM, AIC-M, ARM-E, AU, AU-M, ALCM, AAI, AAI-M, APA, ARP, AIAF, AMIM, AAM, AIT, ARe, AFSB, ASLI, AIDA, ARC, ARM-P, PRC, REBC, RHU, ASF, LIA, CASL, ChFC, and PRC;

Jean O’Reilly, PhD, CPCU, ARM, AINS, AIS, API, AIC, SPPA, AIM, AIC-M. ARM-E, AU, AU-M, AAI, AAI-M, APA, AMIM, AIT, ARe, AFSB, ASLI, AIDA, ARC, ARM-P, AIAF, and PRC; and

Lisa Tobey, JD, CPCU, CLU, ARM, AINS, AIS, API, SPPA, AIM, AIC-M, ARM-E, AU, AU-M, AAI, AAI-M, APA, AIAF, AMIM, AIT, ARe, AFSB, ASLI, AIDA, ARC, ARM-P, ACS, PRC, RWCS, RHU, REBC, CASL, AIC, EA, ChFC, and PRC.

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