Building a Competitive Edge in Personal Lines
The Burnham System
CPCU 556
PDF & MP3
Basic Study Material

The Burnham System is written and promptly revised by

Ray Burnham, CPCU, CLU, ARM, AIC, AINS, AIS, API, SPPA, AIM, AIC-M, ARM-E, AU, AU-M, ALCM, AAI, AAI-M, APA, ARP, AIAF, AMIM, AAM, AIT, ARe, AFSB, ASLI, AIDA, ARC, ARM-P, PRC, REBC, RHU, ASF, LIA, CASL, ChFC, and PRC;

Jean O’Reilly, PhD, CPCU, ARM, AINS, AIS, API, AIC, SPPA, AIM, AIC-M. ARM-E, AU, AU-M, AAI, AAI-M, APA, AMIM, AIT, ARe, AFSB, ASLI, AIDA, ARC, ARM-P, AIAF, and PRC; and

Lisa Tobey, JD, CPCU, CLU, ARM, AINS, AIS, API, SPPA, AIM, AIC-M, ARM-E, AU, AU-M, AAI, AAI-M, APA, AIAF, AMIM, AIT, ARe, AFSB, ASLI, AIDA, ARC, ARM-P, ACS, PRC, RWCS, RHU, REBC, CASL, AIC, EA, ChFC, and PRC.

Copyright © 2024 The Burnham System

CPCU 556
Digital & Audio Book

Building a Competitive Edge in Personal Lines Study Guide

The Burnham System is the gold standard for CPCU 556 study guide materials. Using our guide you will learn everything needed to pass the CPCU 556 Exam in the shortest time possible. Simply, you will learn more, faster.


Included for FREE with your purchase of this Digital Study Guide:

  • CPCU 556 Audio Study Guide Narrations, in MP3 file format, expertly narrated by Lisa Tobey
  • Ray's answers to each assignment's review questions
  • Ray's definitions for each assignment's key words and other new terms
  • ¬†CPCU 556 Course Glossary
  • A sample diagnostic exam with answers and explanations


Study guide last updated: October 29, 2023


Current Text Edition: 1st


Ray's estimate of course difficulty (1, easiest and 10, hardest): 6


Number of study guide pages: 26


Covered within this study guide:

  • Marketing Personal Lines Insurance Products
  • Analyzing Personal Auto Risks
  • Assessing Residential Property Risks
  • Evaluating Unique Personal Exposures
  • Developing Personal Lines Underwriting Strategies
  • Differentiating Personal Lines Products

As a good study guideline, figure anything in those 26 pages might be on your exam and that there will be nothing on your exam that is not covered in those 26 pages.


Notice: AAI®, AFSB®, AIDA®, AINS®, AMIM®, ANFI®, APA®, CPCU®, AAI-M™, AIAF™, AIC™, AIC-M™, AIM™, AIS™, AIT™, API™, ARC™, ARe™, ARM™, ARM-E™, ARM-P™, ASLI™, AU™, and AU-M™ are registered (®) or unregistered (™) trademarks of the American Institute For Chartered Property Casualty Underwriters, d/b/a The Institutes. SPPA® is a registered trademark.

The Burnham System, Inc. is not affiliated or associated with The Institutes in any way, and The Institutes do not endorse, approve, support, or otherwise recognize The Burnham System, Inc. or its products or services.


The Burnham System is written and promptly revised by

Ray Burnham, CPCU, CLU, ARM, AIC, AINS, AIS, API, SPPA, AIM, AIC-M, ARM-E, AU, AU-M, ALCM, AAI, AAI-M, APA, ARP, AIAF, AMIM, AAM, AIT, ARe, AFSB, ASLI, AIDA, ARC, ARM-P, PRC, REBC, RHU, ASF, LIA, CASL, ChFC, and PRC;

Jean O’Reilly, PhD, CPCU, ARM, AINS, AIS, API, AIC, SPPA, AIM, AIC-M. ARM-E, AU, AU-M, AAI, AAI-M, APA, AMIM, AIT, ARe, AFSB, ASLI, AIDA, ARC, ARM-P, AIAF, and PRC; and

Lisa Tobey, JD, CPCU, CLU, ARM, AINS, AIS, API, SPPA, AIM, AIC-M, ARM-E, AU, AU-M, AAI, AAI-M, APA, AIAF, AMIM, AIT, ARe, AFSB, ASLI, AIDA, ARC, ARM-P, ACS, PRC, RWCS, RHU, REBC, CASL, AIC, EA, ChFC, and PRC.

$245.00