Personal Insurance: Underwriting and Marketing Practices
The Burnham System
API 28
PDF & MP3
Basic Study Material

The Burnham System is written and frequently revised by

Ray Burnham, CPCU, CLU, ARM, AIC, AINS, AIS, API, SPPA, AIM, AIC-M, ARM-E, AU, AU-M, ALCM, AAI, AAI-M, APA, ARP, AIAF, AMIM, AAM, AIT, ARe, AFSB, ASLI, AIDA, ARC, ARM-P, REBC, RHU, ASF, LIA, CASL, and ChFC;

Jean O’Reilly, PhD, CPCU, ARM, AINS, AIS, API, AIC, SPPA, AIM, AIC-M. ARM-E, AU, AU-M, AAI, AAI-M, APA, AMIM, AIT, ARe, AFSB, ASLI, AIDA, ARC, ARM-P, and AIAF; and

Lisa Tobey, JD, CPCU, CLU, ARM, AINS, AIS, API, SPPA, AIM, AIC-M, ARM-E, AU, AU-M, AAI, AAI-M, APA, AIAF, AMIM, AIT, ARe, AFSB, ASLI, AIDA, ARC, ARM-P, ACS, RWCS, RHU, REBC, CASL, AIC, EA, and ChFC.

Copyright © 2018 The Burnham System

API 28
Digital & Audio Book

Personal Insurance: Underwriting and Marketing Practices Study Guide

The Burnham System is the gold standard for API 28 study guide materials. Using our guide you will learn everything needed to pass the API 28 Exam in the shortest time possible. Simply, you will learn more faster.


Included for FREE with your purchase of this Digital (PDF) Study Guide:

  • API 28 Audio Study Guide Narrations, in MP3 file format, expertly narrated by Lisa Tobey
  • Ray's answers to each assignment's review questions
  • Ray's definitions for each assignment's key words and other new terms
  • A sample diagnostic exam with answers and explanations


PDF Notice: PDF files are not printable. They are digitally annotatable.


Current Text Edition: 2nd

Current Course Guide Edition: 2nd


Ray's estimate of course difficulty (1, easiest and 10, hardest): 4


Number of study guide pages: 41

Covered within this study guide:

  • Introduction to Personal Insurance
  • Marketing Personal Lines Insurance Products
  • Personal Insurance Underwriting of Auto Insurance, Miscellaneous Vehicles, Residential Property Insurance, Liability Insurance, Inland Marine, Watercraft, and Umbrella Insurance

As a good study guideline, figure anything in those 41 pages might be on your exam and that there will be nothing on your exam that is not covered in those 41 pages.


The Burnham System is written and frequently revised by

Ray Burnham, CPCU, CLU, ARM, AIC, AINS, AIS, API, SPPA, AIM, AIC-M, ARM-E, AU, AU-M, ALCM, AAI, AAI-M, APA, ARP, AIAF, AMIM, AAM, AIT, ARe, AFSB, ASLI, AIDA, ARC, ARM-P, REBC, RHU, ASF, LIA, CASL, and ChFC;

Jean O’Reilly, PhD, CPCU, ARM, AINS, AIS, API, AIC, SPPA, AIM, AIC-M. ARM-E, AU, AU-M, AAI, AAI-M, APA, AMIM, AIT, ARe, AFSB, ASLI, AIDA, ARC, ARM-P, and AIAF; and

Lisa Tobey, JD, CPCU, CLU, ARM, AINS, AIS, API, SPPA, AIM, AIC-M, ARM-E, AU, AU-M, AAI, AAI-M, APA, AIAF, AMIM, AIT, ARe, AFSB, ASLI, AIDA, ARC, ARM-P, ACS, RWCS, RHU, REBC, CASL, AIC, EA, and ChFC.